Five years ago we flipped the switch on an idea. We believed that people intuitively recognize the importance of relationships and want to learn what science has to say about what makes relationships work. From these beliefs our slogan was born: “the important things in life deserve data.”
In the five years (!) following our launching Science of Relationships in 2011, it’s been very clear that millions of people agree with us. The site has been more successful than we ever thought, and without a marketing budget our articles have been read nearly 6.5 million times to date. That type of reach would not be possible without our expert contributors’ generosity. Each of them selflessly gives their time and scientific knowledge to help our mission of sharing relationship science with the world.
Essentially, for 5 years we’ve proudly run a website that makes no money, but does a whole lot of good (in our humble opinion) for relationships and the world. And that’s what counts.
Science of Relationships has opened some doors and given us an opportunity to do something we sketched out years before the website was born. A longstanding idea we’ve had on the backburner (since we all have day jobs as professors) was to create a way for people to evaluate their relationships in a scientifically-informed way. After years of not having time to bring the concept to fruition, the phone rang.
On the other end was a television producer from Hollywood who had a similar vision. With the increasing popularity of online dating, there were plenty of apps dedicated to trying to help people find love, but none of these technological tools helped users make sense of their relationships. How do you know if you’re in a good relationship? How do you avoid settling? Are you wasting your time, or should you spend more time to make a good thing better? Ultimately, how do you decide if you should you stay or you should go?
After nearly 2 years of conference calls, focus groups, meetings in Los Angeles, concept development, writing and rewriting questions, data collection, data analysis, deciding on a name, and conversations with our uber-team of programmers, last week it all became a reality.
Want to learn more about relationships? You can download it here.
Love doesn’t have to be blind.