When trying to seduce a woman, men often use assertive strategies such as insulting, teasing, or isolating women. Two studies of over 1100 participants examined men’s use of these strategies and women’s responses. Men used assertive strategies if they believed women are inferior (i.e., hostile sexism), or when they easily distinguish between sex and love (i.e., high sociosexuality). Women were more receptive to the assertive strategies if they agreed with men’s sexist beliefs.
Hall, J. A. & Canterberry, M. (2011). Sexism and assertive courtship strategies. Sex Roles. doi: 10.1007/s11199-011-0045-y
