Research suggests that men tend to surrender to sexual temptations, like cheating, more than women. Is this because men have stronger sexual urges, or because they can’t control themselves? Across two studies, participants indicated the strength of their sexual impulses and their ability to control themselves when encountering “forbidden” others (e.g., being attracted to someone already in a relationship). Men acted on inappropriate attraction more than women, and this occurred because men had stronger sexual impulses, rather than men being less able to exert self-control. Men’s higher sex drive, therefore, might lend insight into why they engage in certain behaviors.
Tidwell, N. D., & Eastwick, P. W. (2013). Sex differences in succumbing to sexual temptations: A function of impulse or control? Personality and Social Psychology Bulletin, 39, 1620-1633. doi: 10.1177/0146167213499614