The authors of the popular self-help book The Rules claim they can help women capture a perfect man and lure him into marriage. All you have to do is follow a list of relatively simple rules, which essentially equate to playing hard to get. For example, according to The Rules, you should always end telephone conversations first, never accept a Saturday night date invitation after Wednesday, and never date a man for more than two years without a marriage proposal (why waste your time, right?). The Rules was an overnight best-seller, and has since become something of a mantra for thousands of dating women –